@import url('fonts/montserrat.css');
/* IMPULSE — gemeinsames Stylesheet */
:root{
  --ink:#2d6885; --ink-2:#3a7c9e; --text:#3b454d; --muted:#3b454d;
  --line:#e3e7ea; --bg:#ffffff; --bg-soft:#f5f6f4; --bg-ink:#2d6885; --head:#2a2f33;
  --gold:#2d6885; --gold-soft:#dce8ee;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;color:var(--text);background:var(--bg);
  font-family:'Montserrat','Segoe UI','Helvetica Neue',Roboto,Arial,sans-serif;
  font-size:16.5px;line-height:1.7;-webkit-font-smoothing:antialiased}
h1,h2,h3,.serif{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;color:var(--head);font-weight:400;letter-spacing:0}
h1{font-size:clamp(1.65rem,3.3vw,2.6rem);line-height:1.18;margin:0 0 .45em;text-transform:uppercase;font-weight:300;letter-spacing:0}
h1 b,h1 strong{font-weight:700}
h2{font-size:clamp(1.5rem,3.2vw,2.1rem);line-height:1.18;margin:0 0 .35em;font-weight:300;letter-spacing:0;text-transform:uppercase}
h2 b,h2 strong{font-weight:700}
.subline{font-size:1.08rem;color:var(--text);max-width:58ch;margin:.2em 0 0}
section.ink .subline{color:#cdd7e2}
h3{font-size:1.14rem;margin:0 0 .35em;font-weight:600}
p{margin:0 0 1.1em}
a{color:inherit;text-decoration:none}
.wrap{max-width:1140px;margin:0 auto;padding:0 28px}
.narrow{max-width:760px}
.eyebrow{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;text-transform:uppercase;letter-spacing:.18em;
  font-size:.72rem;font-weight:600;color:var(--gold);margin-bottom:14px}
.eyebrow + h1,.eyebrow + h2,.eyebrow + h3{margin-top:0}
.lead{font-size:1.1rem;color:var(--text)}
.muted{color:var(--muted)}
.btn{display:inline-block;padding:.85em 1.5em;border-radius:2px;font-weight:600;font-size:.95rem;
  transition:all .18s ease;border:1px solid transparent;cursor:pointer}
.btn-primary{background:var(--ink);color:#fff}
.btn-primary:hover{background:var(--ink-2)}
.btn-ghost{border-color:#cdd3d9;color:var(--ink)}
.btn-ghost:hover{border-color:var(--ink)}

/* header */
header.site{position:relative;z-index:20;background:transparent;border-bottom:none}
.nav{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:1.4rem;font-weight:700;color:var(--ink);letter-spacing:.06em;margin-left:0}
.brand svg{margin-left:-2px}
.nav nav{display:flex;gap:22px;align-items:center;flex-wrap:nowrap}
.nav nav a{font-size:.93rem;color:#3b454d;font-weight:500;white-space:nowrap;flex:0 0 auto}
.nav nav a:hover,.nav nav a.active{color:var(--gold)}
.nav .btn{padding:.6em 1.1em}
.nav .btn-primary{background:#b0883f;border-color:#b0883f;color:#fff}
.nav .btn-primary:hover{background:#977330}
.brand img{display:block}
@media(max-width:920px){.nav nav a:not(.btn){display:none}}

/* page intro */
.pagehead{padding:74px 0 40px}
.pagehead .eyebrow{margin-bottom:14px}
.pagehead p.lead{max-width:60ch}

/* hero */
.hero{padding:88px 0 70px}
.hero .grid{display:grid;grid-template-columns:1.1fr 1fr;gap:44px;align-items:center}
@media(max-width:880px){.hero .grid{grid-template-columns:1fr;gap:26px}}
.hero p.sub{font-size:1.1rem;color:var(--text);max-width:46ch}
.hero .cta{display:flex;gap:14px;flex-wrap:wrap;margin-top:6px}
.hero-mark{display:flex;justify-content:center}
.hero-mark svg{width:100%;max-width:330px;height:auto}

/* client strip */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bg-soft)}
.proof .wrap{padding-top:30px;padding-bottom:30px}
.proof .lbl{text-align:center;font-size:.74rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);font-weight:700;margin-bottom:16px}
.logos{display:flex;flex-wrap:wrap;justify-content:center;gap:14px 30px;align-items:center}
.logos span{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:1.05rem;color:var(--ink);opacity:.78;font-weight:600}

/* sections */
section{padding:76px 0;border-top:1px solid var(--line)}
section.soft{background:var(--bg-soft)}
section.ink{background:var(--bg-ink);color:#cdd7e2;border-top:none}
section.ink h2,section.ink h3{color:#fff}
section.ink .muted{color:#9fb0c2}
section.ink .eyebrow{color:#bcd6e4}
.kicker{margin-bottom:34px;max-width:64ch}

.quote{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:clamp(1.4rem,3vw,2rem);line-height:1.3;color:var(--head);
  max-width:22ch;border-left:3px solid var(--gold);padding-left:24px}

.two{display:grid;grid-template-columns:1.1fr 1fr;gap:48px;align-items:start}
@media(max-width:880px){.two{grid-template-columns:1fr;gap:28px}}
.three{display:grid;grid-template-columns:1fr;gap:18px}
.three .item{display:flex;gap:14px}
.three .num{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;color:var(--gold);font-size:1.3rem;font-weight:700;line-height:1;min-width:30px}

/* prose */
.prose{max-width:760px}
.prose p{margin:0 0 1.15em}
.prose h2{margin-top:1.6em;font-weight:600;letter-spacing:0;text-transform:none}
.prose .eyebrow + h2{margin-top:0}
.prose h3{margin-top:1.5em;color:var(--ink)}
.prose ul{margin:0 0 1.2em;padding-left:0;list-style:none}
.prose ul li{position:relative;padding-left:26px;margin-bottom:.55em}
.prose ul li::before{content:"";position:absolute;left:0;top:.62em;width:7px;height:7px;background:var(--gold);border-radius:50%}
.prose .pull{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:1.35rem;line-height:1.35;color:var(--ink);
  border-left:3px solid var(--gold);padding-left:22px;margin:1.6em 0}

/* four forces / cards */
.forces{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:16px}
@media(max-width:920px){.forces{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.forces{grid-template-columns:1fr}}
.force{background:#fff;border:1px solid var(--line);border-radius:5px;padding:26px 22px}
section.soft .force{background:#fff}
.force .tag{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;color:var(--gold);font-weight:700;font-size:.9rem;letter-spacing:.05em}
.force h3{margin-top:6px;font-size:1.12rem}
.force p{font-size:.96rem;color:var(--muted);margin:0}

/* service list */
.areas{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-top:8px}
@media(max-width:760px){.areas{grid-template-columns:1fr}}
.area{background:#fff;border:1px solid var(--line);border-radius:6px;padding:28px 26px;overflow:hidden}
.area .media{aspect-ratio:5/2;margin:0 0 20px}
.area .tag{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;color:var(--gold);font-weight:700;font-size:.85rem;letter-spacing:.06em;text-transform:uppercase}
.area h3{margin:8px 0 .5em;font-size:1.25rem}
.area p{font-size:.98rem;color:var(--muted);margin:0 0 .8em}
.area p:last-child{margin-bottom:0}

/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:rgba(255,255,255,.12);
  border:1px solid rgba(255,255,255,.12);border-radius:5px;overflow:hidden;margin-top:6px}
@media(max-width:760px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat{background:var(--bg-ink);padding:26px 22px}
.stat .big{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:1.55rem;color:#fff;font-weight:700;line-height:1.12}
.stat .lbl{font-size:.88rem;color:#9fb0c2;margin-top:6px}

/* haltung */
.haltung{display:flex;gap:14px;flex-wrap:wrap;margin-top:8px}
.hword{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:1.6rem;color:var(--head);font-weight:700}
.hdot{color:var(--gold);font-size:1.6rem;line-height:1}

/* contact */
.contact{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center}
@media(max-width:760px){.contact{grid-template-columns:1fr;gap:20px}}

/* media slots & perspektiven */
.media-slot{border-radius:14px;background:linear-gradient(135deg,#e7eef2,#d6e2e9);border:1px solid var(--line);
  min-height:300px;display:flex;align-items:center;justify-content:center;color:#7b8e9a;text-align:center;padding:20px}
.media-slot span{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600}
.persp{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:18px}
@media(max-width:820px){.persp{grid-template-columns:1fr}}
.pcard{display:flex;flex-direction:column}
.pcard .ph{border-radius:10px;background:linear-gradient(135deg,#dde7ed,#cad9e2);aspect-ratio:16/10;border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;color:#7b8e9a;margin-bottom:15px}
.pcard .ph span{font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600}
.pcard .date{font-size:.82rem;color:var(--muted);font-style:italic;margin-bottom:7px}
.pcard h3{font-weight:700;font-size:1.12rem;line-height:1.28;text-transform:none;color:var(--head)}
.pcard a.more{color:var(--ink);font-weight:600;margin-top:10px;display:inline-flex;gap:6px;font-size:.95rem}
.pcard a.more:hover{color:var(--gold)}

/* Einheitliches Bild-/Video-System mit Marken-Überzug (Petrol-Duoton) */
.media{position:relative;overflow:hidden;border-radius:12px;background:linear-gradient(135deg,#3a7197,#234f67);display:flex;align-items:center;justify-content:center}
.media>img,.media>video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}
.media::after{content:"";position:absolute;inset:0;background:rgba(34,79,104,.34);mix-blend-mode:multiply;pointer-events:none;z-index:2}
.media .ph-label{position:relative;z-index:1;color:rgba(255,255,255,.9);font-size:.74rem;letter-spacing:.12em;text-transform:uppercase;font-weight:600;text-align:center;padding:18px;line-height:1.55}
.hero-media{min-height:330px;height:100%}
@media(max-width:880px){.hero-media{min-height:210px}}
.pcard .media{aspect-ratio:16/10;margin-bottom:15px}
.team{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;margin-top:10px}
@media(max-width:760px){.team{grid-template-columns:repeat(2,1fr)}}
@media(max-width:460px){.team{grid-template-columns:1fr}}
.tmember{text-align:center}
.tmember .media.portrait{aspect-ratio:3/4;margin:0 auto 13px;background:#fff;max-width:200px}
.tmember .media.portrait::after{display:none}
.tmember .media.portrait img{object-position:50% 18%}
.tmember h3{margin:0 0 3px;font-size:1.05rem}
.tmember .role{color:var(--muted);font-size:.87rem;line-height:1.42;max-width:30ch;margin:0 auto}

/* numerische Kennzahlen */
.statsnum{display:grid;grid-template-columns:repeat(4,1fr);border:1px solid var(--line);border-radius:10px;overflow:hidden;background:#fff}
@media(max-width:680px){.statsnum{grid-template-columns:repeat(2,1fr)}}
.statsnum .s{padding:28px 18px;text-align:center;border-right:1px solid var(--line)}
.statsnum .s:nth-child(4n){border-right:none}
@media(max-width:680px){.statsnum .s:nth-child(2n){border-right:none}}
.statsnum .n{font-size:2.1rem;font-weight:700;color:var(--ink);line-height:1}
.statsnum .l{font-size:.88rem;color:var(--muted);margin-top:7px}

/* vier Säulen */
.pillars{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:16px}
@media(max-width:900px){.pillars{grid-template-columns:repeat(2,1fr)}}
@media(max-width:520px){.pillars{grid-template-columns:1fr}}
.pillar{background:#fff;border:1px solid var(--line);border-radius:10px;padding:30px 26px}
.pillar .no{font-weight:700;color:var(--gold);font-size:1.05rem;letter-spacing:.04em}
.pillar h3{margin:10px 0 .5em;font-size:1.1rem}
.pillar p{font-size:.95rem;color:var(--muted);margin:0}

/* Nutzen-Reihe */
.benefits{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;margin-top:8px}
@media(max-width:900px){.benefits{grid-template-columns:repeat(3,1fr)}}
@media(max-width:520px){.benefits{grid-template-columns:repeat(2,1fr)}}
.benefit{display:flex;flex-direction:column;align-items:center;text-align:center;gap:10px}
.benefit .dot{width:40px;height:40px;border-radius:50%;border:2px solid var(--gold);display:flex;align-items:center;justify-content:center;color:var(--gold);font-weight:700;font-size:1rem}
.benefit .l{font-size:.9rem;color:var(--text);font-weight:600;line-height:1.3}

/* KIM-Kreislauf */
.cycle{max-width:720px;margin:6px auto 0}
.cycle svg{width:100%;height:auto;display:block}
.kimsection{padding:60px 0}
.kimsplit{display:grid;grid-template-columns:1fr 1fr;align-items:stretch;max-width:1140px;margin:0 auto;border-radius:14px;overflow:hidden}
.kimsplit .txt{background:var(--bg-ink);display:flex;flex-direction:column;justify-content:center;padding:60px 44px}
.kimsplit .txt .eyebrow{color:#bcd6e4}
.kimsplit .txt .muted{color:#9fb0c2}
.kimsplit .txt h2{color:#fff}
.kimsplit .gfx{background:#eef1f4;display:flex;align-items:center;justify-content:center;padding:40px 30px}
.kimsplit .gfx svg{width:100%;height:auto;display:block;max-width:520px;margin:0 auto}
@media(max-width:820px){.kimsplit{grid-template-columns:1fr;max-width:560px}.kimsplit .txt{padding:40px 28px}.kimsplit .gfx{padding:30px 22px}}

/* footer */
footer.site{background:#2d6885;color:#cdd7e2;padding:48px 0 36px;font-size:.92rem}
footer.site .row{display:flex;justify-content:space-between;flex-wrap:wrap;gap:18px;align-items:center}
footer.site a{color:#cdd7e2}
footer.site a:hover{color:#fff}
.fbrand{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:1.25rem;color:#fff;letter-spacing:.06em;display:inline-flex;align-items:center;gap:11px}
.kimbadge{display:inline-block;vertical-align:middle;flex:0 0 auto;width:34px;height:34px}
.kimsplit .txt > .kimbadge,.kim-lead > .kimbadge{width:80px;height:80px;margin-bottom:16px}
/* Frag KIM – Assistenz-Einstieg */
.askkim{position:fixed;right:22px;bottom:22px;z-index:60;display:inline-flex;align-items:center;gap:9px;
  background:#fff;border:1px solid #e3e7ea;border-radius:999px;padding:7px 20px 7px 9px;
  box-shadow:0 12px 30px rgba(20,60,80,.20);transition:transform .18s ease,box-shadow .18s ease}
.askkim:hover{transform:translateY(-2px);box-shadow:0 16px 38px rgba(20,60,80,.28)}
.askkim svg{width:40px;height:auto;display:block;flex:0 0 auto}
.askkim .askkim-txt{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-weight:600;color:#2d6885;font-size:.98rem;line-height:1;white-space:nowrap}
.askkim .askkim-txt b{font-weight:800}
@media(max-width:520px){.askkim{padding:7px}.askkim .askkim-txt{display:none}}
/* KIM + Zitat (Mensch & KI) */
.kimquote{display:flex;flex-direction:column;align-items:center;gap:24px}
.kimstage{background:#eef1f4;border-radius:22px;padding:16px 24px;display:flex;align-items:center;justify-content:center;box-shadow:0 16px 36px rgba(10,40,55,.20)}
.kimstage svg{width:124px;height:auto;display:block}
.kimquote .quote{max-width:26ch}
@media(max-width:880px){.kimstage svg{width:112px}}
/* Mensch & KI – geteilter Block (links hell + KIM, rechts blau + Text) */
.mksplit{display:grid;grid-template-columns:.9fr 1.1fr;align-items:stretch;max-width:1140px;margin:0 auto;border-radius:16px;overflow:hidden;box-shadow:0 20px 50px rgba(20,60,80,.12)}
.mksplit .mk-left{background:#eef1f4;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:18px;padding:46px 36px}
.mksplit .mk-left svg{width:150px;height:auto;display:block}
.mksplit .mk-quote{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-size:clamp(1.2rem,2.2vw,1.5rem);line-height:1.3;color:var(--ink);text-align:center;max-width:22ch;margin:0;font-weight:600}
.mksplit .mk-right{background:var(--bg-ink);display:flex;flex-direction:column;justify-content:center;padding:50px 46px}
.mksplit .mk-right .eyebrow{color:#bcd6e4}
.mksplit .mk-right h2{color:#fff}
.mksplit .mk-right p{color:#cdd7e2}
@media(max-width:820px){.mksplit{grid-template-columns:1fr}.mksplit .mk-left{padding:34px 28px}.mksplit .mk-right{padding:34px 28px}}
.teamphoto{border-radius:14px;overflow:hidden;box-shadow:0 16px 38px rgba(8,34,48,.30)}
.teamphoto img{width:100%;height:auto;display:block}
/* Substanz – schmales Petrol-Panel statt randlos */
.inkpanel{background:var(--bg-ink);color:#cdd7e2;border-radius:18px;padding:50px 46px;max-width:1140px;margin:0 auto}
.inkpanel h2,.inkpanel h3{color:#fff}
.inkpanel .muted{color:#9fb0c2}
.inkpanel .eyebrow{color:#bcd6e4}
@media(max-width:820px){.inkpanel{padding:34px 26px;border-radius:14px}}
/* IMPULSE-Transformationsmodell (M1–M4) */
.modelfig{max-width:900px;margin:26px auto 14px}
/* Steuerungsarchitektur – Produkt/Vorsprung */
.archlist{display:grid;gap:13px}
.archrow{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-top:32px}
@media(max-width:760px){.archrow{grid-template-columns:1fr 1fr}}
@media(max-width:480px){.archrow{grid-template-columns:1fr}}
.archlist .ai,.archrow .ai{display:flex;gap:14px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:10px;padding:15px 18px}
.archrow .ai{flex-direction:column;gap:8px}
.archlist .ai .d,.archrow .ai .d{width:26px;height:26px;flex:0 0 auto;border-radius:50%;background:var(--ink);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:700;font-size:.82rem}
.archlist .ai b,.archrow .ai b{display:block;color:var(--head);font-size:1.02rem}
.archlist .ai span,.archrow .ai span{display:block;color:var(--muted);font-size:.92rem;line-height:1.4;margin-top:2px}
/* Im Gespräch – Video-Sektion */
.videos{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:18px}
@media(max-width:820px){.videos{grid-template-columns:1fr;max-width:460px;margin-left:auto;margin-right:auto}}
.vcard{display:flex;flex-direction:column}
.vthumb{aspect-ratio:16/10;margin-bottom:14px;cursor:pointer}
.vthumb .playbtn{position:absolute;z-index:3;top:50%;left:50%;transform:translate(-50%,-50%);width:56px;height:56px;border-radius:50%;background:rgba(255,255,255,.93);color:#2d6885;display:flex;align-items:center;justify-content:center;font-size:1.05rem;padding-left:4px;box-shadow:0 8px 22px rgba(0,0,0,.28)}
.vcard .vmeta{font-size:.82rem;color:var(--gold);font-weight:600;letter-spacing:.04em;text-transform:uppercase;margin-bottom:7px}
.vcard h3{font-weight:700;font-size:1.1rem;line-height:1.3;text-transform:none;color:var(--head)}
.vcard .vspk{color:var(--muted);font-size:.92rem;margin-top:5px}
.modelfig svg{width:100%;height:auto;display:block}

/* planning appendix */
.appendix{background:#fbfaf6;border-top:4px solid var(--gold)}
.planbadge{display:inline-block;background:var(--gold-soft);color:#7a5a1e;font-weight:700;
  font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;padding:.4em .8em;border-radius:3px;margin-bottom:18px}
.sitemap{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:10px}
@media(max-width:720px){.sitemap{grid-template-columns:1fr}}
.sm{display:flex;gap:14px;background:#fff;border:1px solid var(--line);border-radius:5px;padding:16px 18px}
.sm .idx{font-family:'Montserrat','Segoe UI','Helvetica Neue',Arial,sans-serif;font-weight:700;color:var(--gold);min-width:26px}
.sm h4{margin:0 0 3px;font-size:1rem;color:var(--ink);font-family:-apple-system,sans-serif;font-weight:700}
.sm p{margin:0;font-size:.9rem;color:var(--muted)}